The Market Opportunity
Why Now? Today, the industry is dependent on nationally branded, physical gift cards, BUT consumer behavior has shifted in favor of trusted, favorite local businesses and a desire for everything digital, everything faster, and everything “in the moment.”
The Untapped Potential of Favorite Local Gift Cards
Consumers love to support their local favorites! In fact, these favorite, local businesses are the most trusted institutions in America with a 68% trust factor; that’s 4x higher trust than big businesses with only a 16% trust level.*
“I would purchase additional gift cards to my favorite local places if it was easy to find them in one location!”
– Feedback from digital gift card market study
Insights:
Q
When celebrating special moments, do you prefer a favorite local restaurant, spa, or service provider or a national chain?
A
% 70% of respondents prefer a favorite local restaurant or spa
Q
If you had the option to text a gift card for your favorite local restaurants, spas, or service providers, how likely are you to purchase additional gift cards?
A
% 89.7%+ of respondents say they would increase their total gift card purchases by an average of 70%.
Q
Where would you like to find a selection of favorite local restaurants, spas, or service providers?
A
% 83% of respondents prefer them to be in a local section next to the current digital selection of National Brands.
Q
What types of gifts do Gen Z & Millennials (the largest generations in the US) prefer?
A
These groups prefer unique, emotionally connective, authentic gifts over mass-market options, paired with modern, technological convenience.
Our Solution:
A New, Disruptive Technology that Changes the Way People Think About Gift Cards
The Emotional Connection Advantage: Transforming How We Gift
More meaningful than a saturated National Chain or plain Visa Card, Gift Card Market is a thoughtful way to connect people to their local favorites.
It’s not just about the gift itself; it’s about the memories it evokes and the way it is delivered.
Technology for Instant Gifting: From Thoughtful to Delivered in Seconds
Our Dynamic Curation Engine can quickly find any favorite local business and turn it into a gift card in seconds! Through this technology, gift-giving is no longer reserved for special occasions.
Now, users can text a gift card from a known contact instantly to any restaurant, spa, or service provider in the U.S. – 11 Million options – fast and easy to find!
Think you can surprise us? Let’s find out.
Type in that go-to restaurant, spa, or salon. Yes, even that special one only you know about. Odds are, we’ve already got a gift card waiting.
Promotional Education is the Key to Success
Introducing New Proprietary Promotion Content System (PCS)
A 52-week marketing strategy filled with gifting scenarios to inspire meaningful, everyday moments.
See StrategyOur ready-to-use content library empowers partner marketing teams with a rich collection of multimedia assets to aid in spreading awareness.
See LibraryWith powerful storytelling examples, we provide ways to evoke deep emotional connections that resonate with your audience.
See ExamplesInnovation for the Tech-Minded Early Adopter Multiple Patent-Pending Components
For Early Adopters, the combination of cutting-edge technology and emotional connection is what truly stands out.
Powered by a dynamic API, Gift Card Market offers users a personalized gifting experience that feels effortless and intuitive, with the added convenience of text-enabled delivery options and digital wallet integration for easy redemption and usage.
Featured In
Merchandising Options: Good, Better, Best
Our API integration offers content connectivity to nearly every favorite local business AND multiple levels of promotional content, also available via API, customizable to your promotional requirements.