The Market Opportunity
Why Now? Today, the industry is dependent on nationally branded, physical gift cards, BUT consumer behavior has shifted in favor of trusted, favorite local businesses and a desire for everything digital, everything faster, and everything “in the moment.”
The Untapped Potential of Favorite Local Gift Cards
Consumers love to support their local favorites! In fact, these favorite, local businesses are the most trusted institutions in America with a 68% trust factor; that’s 4x higher trust than big businesses with only a 16% trust level.*
“I would purchase additional gift cards to my favorite local places if it was easy to find them in one location!”
– Feedback from digital gift card market study
Insights:
Q
When celebrating special moments, do you prefer a favorite local restaurant, spa, or service provider or a national chain?
A
% 70% of respondents prefer a favorite local restaurant or spa
Q
If you had the option to text a gift card for your favorite local restaurants, spas, or service providers, how likely are you to purchase additional gift cards?
A
% 89.7%+ of respondents say they would increase their total gift card purchases by an average of 70%.
Q
Where would you like to find a selection of favorite local restaurants, spas, or service providers?
A
% 83% of respondents prefer them to be in a local section next to the current digital selection of National Brands.
Q
What types of gifts do Gen Z & Millennials (the largest generations in the US) prefer?
A
These groups prefer unique, emotionally connective, authentic gifts over mass-market options, paired with modern, technological convenience.
Actual Comments from Users
I love this, that’s my favorite spot
I can’t believe you found the only coffee shop in my town of 200!
I love that I could pick my favorite place, thank you!
Our Solution:
A New, Disruptive Technology that Changes the Way People Think About Gift Cards
The Emotional Connection Advantage: Transforming How We Gift
More meaningful than a saturated National Chain or plain Visa Card, Gift Card Market is a thoughtful way to connect people to their local favorites.
It’s not just about the gift itself; it’s about the memories it evokes and the way it is delivered.
Technology for Instant Gifting: From Thoughtful to Delivered in Seconds
Our Dynamic Curation Engine can quickly find any favorite local business and turn it into a gift card in seconds! Through this technology, gift-giving is no longer reserved for special occasions.
Now, users can text a gift card from a known contact instantly to any restaurant, spa, or service provider in the U.S. – 11 Million options – fast and easy to find!
Think you can surprise us? Let’s find out.
Type in that go-to restaurant, spa, or salon. Yes, even that special one only you know about. Odds are, we’ve already got a gift card waiting.
Identifying the Target Market: Why Users Buy Into New Ideas
Source: Rogers, Everett M. Diffusion of innovations (1st ed.). New York: Free Press of Glencoe. OCLC 254636.
Our Early Adopters are Those Who:
Embrace Technology
- Rapidly adopt innovative digital solutions
- Strive for early adoption of new technological advances, and try new tech-enabled solutions shared by innovative advertising or like-minded trailblazers
- Value convenience, speed, and instant gratification
PLUS
Desire Connections
- Seek meaningful, personalized interactions
- Invest in thoughtful gestures to strengthen relationships
- Find fulfillment through authentic, heartfelt gifting
“In The Moment” Gifting: A Marketing Strategy Targeting Early Adopters
To engage Early Adopters, we need to tap into both their excitement for innovation and their desire for meaningful emotional connections.
“In The Moment” gifting is the perfect way to do this.
Whether it’s sending a spontaneous thank you to a coworker for meeting a tight deadline or missing a friend, these moments call for thoughtful, immediate gestures.
Digital gift cards for favorite local small businesses offer a seamless solution, allowing you to send a personal gift instantly.
Re-Educating Users on
New Gift-Giving Moments
Promotional Education is the Key to Success
Introducing New Proprietary Promotion Content System (PCS)
A 52-week marketing strategy filled with gifting scenarios to inspire meaningful, everyday moments.
See StrategyOur ready-to-use content library empowers partner marketing teams with a rich collection of multimedia assets to aid in spreading awareness.
See LibraryWith powerful storytelling examples, we provide ways to evoke deep emotional connections that resonate with your audience.
See ExamplesInnovation for the Tech-Minded Early Adopter Multiple Patent-Pending Components
For Early Adopters, the combination of cutting-edge technology and emotional connection is what truly stands out.
Powered by a dynamic API, Gift Card Market offers users a personalized gifting experience that feels effortless and intuitive, with the added convenience of text-enabled delivery options and digital wallet integration for easy redemption and usage.
For Partners: The First-of-Its-Kind Technology
Gain a competitive advantage with a first-to-market, modern gifting experience that competitors can’t match.
Higher Engagement – Real-time dynamic curation ensures gift cards align with real-world moments, making them more relevant, personal, and likely to be redeemed.
Differentiation – Stand out with a first-to-market, modern gifting experience that competitors can’t match.
Faster Adoption – Because gift cards live in Apple & Google Wallets, consumers experience seamless redemption and usage, increasing repeat engagement.
Robust API Integration Suite – Gift Card Market provides flexible integration options for partners at any level.
Seamless API Integration for Partners
Real-Time Gift Card Curation – The API dynamically curates personalized, relevant, and hyper-local gift card options based on user preferences, location, and context.
Frictionless Redemption – Gift cards live entirely in a digital environment, eliminating the need for physical cards.
Instant, Secure Delivery – Recipients can receive gift cards and add to their mobile wallets (Apple Wallet or Google Wallet) to enable tap-to-pay checkouts.
End-to-End Digital Ecosystem – No apps to download, no codes to remember—just tap and pay, or present a digital card for payment.
Featured In
Merchandising Options: Good, Better, Best
Our API integration offers content connectivity to nearly every favorite local business AND multiple levels of promotional content, also available via API, customizable to your promotional requirements.